SEO trends have shifted considerably in the last few years. Algorithms are constantly evolving as a result of advancements in emerging technology.
Search engines like Google require your curiosity and full attention all year long. Make no mistake, though, with the growing popularity of AI powered voice ecosystems; voice search is altering the SEO environment.
With rapidly approaching, it’s essential to consider which SEO trends you want to be ahead of. Digital marketing specialists, marketing agencies, and organizations will need to be ready for more than ever.
We’ve developed a list of some of the most crucial SEO approaches and strategies to help you prepare for what’s next!
1. Search by Voice
The use of voice search is becoming more common. For example, many utilize voice search to find information about local companies.
We have voice Artificial Intelligence; Alexa, Siri, and Google Assistant, all of which play essential roles in people’s daily lives. Many people now own a smart speaker. With voice activation in everything from televisions to medical devices, it’s only time before voice search becomes the primary search mode.
This indicates that organizations and marketers will be required to focus more on conversation marketing skills, i.e., translating textual content into conversational language. This shift in vocabulary may also allow brands to communicate with their customers more personally.
What is the best way to develop conversational content?
Voice search encourages you to develop more conversational material with no formal structure and less emphasis on keywords.
To keep ahead of this trend, you should be aware of what conversational content is available on the internet so that you may quickly generate fresh ideas for your website.
Q&A websites like Quora and Reddit are good places to start because they have a lot of information to help you get started. Also, because people will ask questions and expect Google to deliver answers through its voice assistant, things like FAQs and how-to pages will be more vital than ever.
You may and should twist long-tail keywords into queries to cater more to specific conversational-based inquiries. You’ll then be able to create material centered on answering such questions, which may take the form of a blog post or a FAQ page. Remember to include the search query in an H1, H2, or H3 tag as you normally would.
Making your website’s information, services, goods, and more accessible to individuals with impairments will help you in the rankings and create a better customer experience.
The bottom line is that if you want to rank higher on Google, this is one of the SEO trends you should be aware of. You must deliver an exceptional consumer experience for everyone, which entails upgrading the accessibility of your website today more than ever.
3. Snippets of Interest
Search results that typically appear at the top of Google’s organic search results in featured snippets take numerous forms, including answer boxes and ‘People also ask,’ which Google believes to be relevant based on the original search query.
The objective of such boxes is part of Google’s continual endeavor to answer inquiries as rapidly as possible and improve the user experience. It eliminates the requirement for the user searching to click-through in many circumstances. In any case, this is a fantastic opportunity to improve organic impression share and establish yourself as an authoritative and helpful source.
Improve your mobile and desktop website load times or risk falling behind the competition. Though it is no secret that page speed is one of the most crucial SEO trends, it is now more critical than ever.
Furthermore, Google’s recent algorithm upgrade has made page load time a far more vital factor in ranking a website. A fast-loading website will enhance your chances of being successful in optimizing for highlighted snippets, voice search, or just appearing on page one. Google wants to offer results as quickly as possible, and studies have shown that one in every four consumers will abandon a page that takes more than four seconds to load. High bounce rates will severely
harm your Google reputation and cause you to lose business.
5. Prepare For Mobile Optimization
Mobile optimization may appear to be out of date regarding SEO trends. However, many SEO practitioners know it has become an increasingly essential ranking element since the mobile-first index launch in March 2018. Having your site optimized for mobile will also increase your search results’ chances of ranking higher on search engines.
However, if you have both a desktop and mobile version of your website, the Google crawler will crawl the mobile version first before deciding how to rank your website. When you consider that 90 percent of internet users access the internet through mobile devices, it’s no wonder that mobile optimization is an effective SEO tactic.
If you don’t have a responsive website or a dedicated mobile site, you should obtain one; otherwise, you’ll miss out on contacting prospects and consumers browsing on different devices.
6. Video Marketing
Video marketing is the final SEO trend that we’ll look at. More than half of all shoppers consult videos before making a purchase choice. With more people watching videos, you should include it in your SEO strategy if you haven’t already. In addition, Google is introducing capabilities that will allow users to obtain information more quickly by using videos. The following are some of the new focus features:
Clip markup: Clip markup allows you to highlight noteworthy points in your video
so that viewers can skip right to them. For example, if you had a movie with tips,
you might create markup for each lead.
Seek markup: Seek markup informs Google about the structure of your URLs. This
information is critical because it helps Google automatically display the most crucial parts of your movie. In addition, it enables Google to build a link at a certain point in your video.