A year like no other, 2020 has taken a toll on marketing with the pandemic greatly shaping and affecting digital marketing trends moving into 2021. Nevertheless, it’s time to look forward and capitalize on the latest advancements in the world of marketing....
Despite the Covid-19 outbreak and its related challenges, the economies of Southeast Asian countries performed surprisingly well in 2020 as the Asian Development Bank (ADB) projected a contraction of 3.8%. The numbers do not strike fear in the hearts of economists and...
2020 started with a hard hit to both human lives and the economy by the coronavirus, Covid-19. This pandemic has shown that governments and businesses are not prepared to face such catastrophe and is almost like premonition by Bill Gates in his 2015 TED talk. However,...
The Covid-19 pandemic has upended the projections of every business across the board, including digital marketing. As the pandemic compelled businesses to transition online to continue to promote their products and services, marketers had to shift gears and generate...
Last year, China ranked third amongst the largest digital and technology investments, on top of being the largest e-commerce market globally with almost 40% of total e-commerce transactions worldwide. Additionally, 50% of the 1.35 billion population has enabled...
What is meant by digital marketing? A lot of people have stumbled upon the context, however, they are unaware of how important it is to the business world. Digital marketing is a way of advertising through several platforms where it helps brands to reach out to their...
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