How PR Helps Boost Your SEO Public Relations (PR) builds the trustworthiness and credibility of your brand. This in turn builds the authority of your website that indirectly helps your SEO performance on a long-term basis. Recent studies have found that 57% of...
The way consumers perceive or think about a particular brand is very important to its success and long-term existence. If you think about it, a strong image has helped quite a few of the biggest brands in the world like Coca-Cola, Walmart, and McDonald’s gain global...
Explore Our Services A year like no other, 2020 has taken a toll on marketing with the pandemic greatly shaping and affecting digital marketing trends moving into 2021. Nevertheless, it’s time to look forward and capitalize on the latest advancements in the...
Despite the Covid-19 outbreak and its related challenges, the economies of Southeast Asian countries performed surprisingly well in 2020 as the Asian Development Bank (ADB) projected a contraction of 3.8%. The numbers do not strike fear in the hearts of economists and...
The truth is, there are a gazillion metrics (be it statistics, numbers, or analytical combinations) you can track to assess the effectiveness of your digital marketing campaign. However, not every metric is relevant or unique to your business which calls for...
The Covid-19 pandemic has upended the projections of every business across the board, including digital marketing. As the pandemic compelled businesses to transition online to continue to promote their products and services, marketers had to shift gears and generate...